Content Strategy That Actually Connects
I help brands move from “we’re just posting” to “we actually have a plan.” Here’s a peek at how I’ve done that for restaurants, wellness brands, and my own content too.
Strategy in Action (aka Mini Case Studies)
Kitava (Restaurant Client)
What I did: Content calendar, brand video editing, storytelling-focused review template
The goal: Build a consistent, craveable social presence that highlights their values without relying on trends
How we did it:
• Created a content system that blends behind-the-scenes, plating shots, and customer storytelling
• Designed on brand review templates to boost shareability and trust
• Edited video content that captures texture, motion, and vibe
Coilz (Natural Hair Client)
What I did: Visual templates, partnerships/collaboration support, content structure, DM/Comments management
The goal: Reintroduce the brand post-rebrand and set a consistent content flow that educates & engages
How we did it:
• Designed “Meet the Stylist” templates for Instagram
• Built out weekly content formats that the whole team could follow
• Advised on tone of voice and story-based captioning
Funky Door Yoga (Wellness Client – Short Project)
What I did: Carousel design and content ideation
The goal: Help new clients feel more confident before their first hot yoga class
How we did it:
Created a calm, welcoming carousel titled “3 Things to Know Before Your First Hot Class”
Used casual yet informative tone to reflect the studio’s vibe
Designed for Instagram using brand adjacent colours & fonts
Short and sweet project, but still aligned with my mission: helping wellness brands post content that builds connection, not confusion.
ZenfluenceSocial (Me!)
What I did: Built a whole damn brand from scratch - voice, visuals, video, content flow
The goal: Turn my chaotic content energy into a business that helps other creators and brands do the same
How I did it:
• Created signature content series like Zenfluence Diaries and If I Ran Your Content
• Used roastful honesty and storytelling to grow trust with my audience
• Edited videos, carousels, and captions all in line with what I actually believe in: strategy over trends, always
📎 Explore my content → My Work
Visual Templates
Here’s a sample of visual templates I’ve created and customised for brand use:
🟣 Review Templates - Used by Kitava to encourage more UGC & reposts
🟣 Meet the Stylist – Designed for the Coilz team to feel more human & approachable
🟣 Informational Carousel - Designed for Funky Door Yoga to help new clients feel more confident before their first hot yoga class
🟣 Food Philosophy (Carousel) - I created a visually-driven Instagram carousel highlighting Kitava’s core values around sourcing, dietary inclusivity, and transparency. Designed with bold headers, clean typography, and brand aligned colours to educate the audience while reinforcing brand trust and loyalty.
🟣 New Stylist Advert (Carousel) - Designed and created a luxury stylist hiring campaign for Coilz
Video Templates
Sometimes I shoot, sometimes I edit either way, I make content feel alive.
Here’s a sneak peek of what I’ve created and contributed to:
🎥 BTS Edit: I created a behind-the-scenes look at how Kitava’s team preps and plates their signature bowls, shot in their San Francisco location. Edited for pacing and visual storytelling to keep viewers engaged from the first frame, while showcasing the freshness, colour, and texture of the food.
🎥 If I Ran Your Content: If I had to log into your creator page, here’s what I’d do
→ Want to see more? Let’s chat.
Kind Words From The Community
💬 We really appreciate your flexibility and continued support, it means a lot to us, and we’re grateful for the way you’re showing up for the team in such a strategic way.. Thanks again for your transparency, your support, and the care you bring to this work!
- Coilz (Client)
💬 “LOVE your content tho girl keep slaying 🩷🩷”
— @divapolewear, TikTok DM
💬 “I looove this video and I love how you talk. Thank you for this awesome video.”
— @Critter4Lyf, TikTok comment
💬 “I’ve followed you since the beginning and it’s so good to see you posting like this again.”
- @Khedy , TikTok comment
More projects, clients, and receipts coming soon but I’m not waiting for a perfect portfolio to start helping people grow. If you’re looking for a strategy that’s rooted in truth, creativity, and structure, let’s talk.
Still reading? That’s a sign.
Hit the button below and tell me what’s going on, I’ll reply with some free ideas, no pressure.