Content Strategy That Actually Connects

You know that feeling when a post finally sounds like you? That’s what I do, over and over again, for creators and small brands who are tired of guessing.

Here’s a peek at how I bring strategy, structure, and a little bit of sass into social media.

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Samples

Swipe through a few favs I’ve made for myself and clients:

  • “How to Stay Visible Without Burnout”

  • “The Guilt of Not Posting After Work Is Real”

  • “3 Things to Know Before Your First Hot Yoga Class”

I create carousels that feel like you’re reading your own mind, but clearer and funnier.

  • Cover of a social media guide titled 'How to Stay Visible (Even When You're Busy or Burnt Out)' with purple flowers at the bottom and a purple

    Soft Strategy Series: How to Stay Visible When You’re Burnt Out

  • Social media post titled 'The Honest Setup' with purple stars on pastel background, featuring quote about honesty and consistency, with a 'SWIPE' button at the bottom.

    Soft Strategy Series: How to Stay Visible When You’re Burnt Out

  • A digital graphic featuring social media tips in purple text on a light background, decorated with purple stars, including the handle @ZENFLUENCESOCIAL, with a tip to build a signature series post. The tip suggests creating one post type for easy repetition, like a Monday mood board, Friday shoutout, or Sunday scroll-thought, emphasizing that repetition provides relief when life is hectic.

    Soft Strategy Series: How to Stay Visible When You’re Burnt Out

  • Social media post with tips about reusing captions, featuring purple star decorations, and the handle @ZENFLUENSSOCIAL, with a swipe button at the bottom.

    Soft Strategy Series: How to Stay Visible When You’re Burnt Out

  • Purple and pink motivational social media post about being short and honest, with a star decorations, and a swipe button at the bottom.

    Soft Strategy Series: How to Stay Visible When You’re Burnt Out

  • A woman with curly hair, wearing a brown jacket, stands on a hill overlooking a cityscape with a body of water in the distance. Overlaying her is a quote about social media and work.

    Real Talk: The Guilt of Not Posting After Work Is Real

  • Text overlay on a paved outdoor walkway with bushes and trees in the background. The text reads: 'Tell me if this feels familiar: You clock out of your 9-5. You think: 'I should post something tonight.' Instead, you: Scroll TikTok for 'inspo,' Reopen the Capcut project from 3 days ago, Rewrite your caption 4 times, Decide it's too late, too messy, too 'not enough,' And go to bed with guilt instead of content.'

    Real Talk: The Guilt of Not Posting After Work Is Real

  • Text overlay on a quiet sidewalk that reads: 'But here's the truth: You're not doing nothing. You're navigating a full-time job and building something of your own. Every draft, every mental brainstorm, every idea that lives in your Notes app, it counts. Just because it's quiet doesn't mean it isn't movement.'

    Real Talk: The Guilt of Not Posting After Work Is Real

  • Image of a pathway surrounded by bushes and trees with overlaid motivational message about focusing on meaningful actions instead of measuring success by social media metrics, featuring a mix of colorful icons and text.

    Real Talk: The Guilt of Not Posting After Work Is Real

  • A paved pathway outdoors with trees and bushes on either side, and a speech bubble with an inspirational quote overlaid on the image.

    Real Talk: The Guilt of Not Posting After Work Is Real

  • Group of people smiling and laughing in a yoga studio with a large green plant and yoga equipment in the background. The text overlay says 'Tip Tuesday: 3 Things to Know Before Your First Hot Class' and '#TipTuesday', with the Funky Door Yoga logo at the bottom.

    Funky Door Yoga: 3 Things to Know before your first hot class

  • A person with tattoos and a shaved head sweating during a workout or activity, with colorful lights in the background. Overlayed text offers humorous advice about dressing appropriately for an intense workout, accompanied by a cartoon character drinking water.

    Funky Door Yoga: 3 Things to Know before your first hot class

  • A promotional poster for Funky Door Yoga featuring text about avoiding burritos before class, emphasizing healthy habits like eating light and timing meals.

    Funky Door Yoga: 3 Things to Know before your first hot class

  • People participating in a yoga class with a mirror reflecting their poses, with overlaid text giving hydration tips.

    Funky Door Yoga: 3 Things to Know before your first hot class

  • A cartoon character resembling Frankenstein practicing yoga in a meditative pose amidst a colorful sky with clouds and flying birds. Text promoting yoga classes with hashtags and a call to action.

    Funky Door Yoga: 3 Things to Know before your first hot class

Visual Samples

Some client and personal clips with strategy baked in:

  • Behind-the-scenes Reels with strong hooks

  • Low-lift TikToks that still build trust

  • Day-in-the-life content that shows the real you (even when the lighting’s bad)

How I Plan Client Content
🎥 Video preview: “Planning my client’s content”
A calm, screen-recorded walkthrough showing how I customise a client's Notion based on their goals, voice, and energy.

A Day In the Life

Caption Example: Woke up at 6 am.

Missed the bus by 2 minutes.

...Still worth it. It felt so good to actually breathe fresh air. Have you ever been to Muir woods?

Trying Things Softly Series

Caption Example: This is a soft life series, not an adventure documentary

I said 'let's go outside' and my boyfriend took that as 'let's scale Mount Everest!' Cue: panic attack, dirt, tears, and a view, I guess was worth it.

Welcome to Trying Things (Softly) where we test the limits of my comfort zone in the name of self-growth. Let me know what you think I should try next!

Why It Works

Because I don’t just make content.

I build a vibe.

I write like a real human.

I structure your ideas so people finally get what you do.

And I help your content sound like you on your best day, with no panic drafts or Canva spirals.

Still reading? That’s a sign.

Let’s take your content from “I hope this lands” to “that’s exactly what I meant to say.”